Item Overview
Handheld electronic football game produced by Coleco, titled Electronic Quarterback. This example represents a less commonly encountered production variation distinguished by its white control buttons, differing from the standard red and blue button configuration typically associated with this model. Button color variations are generally attributed to early manufacturing runs or component sourcing changes during initial production.
The original box is present and includes a printed “E” marking on the end flap. While the precise meaning of this marking is undocumented in known Coleco literature, similar markings are sometimes associated with internal factory identifiers such as early packaging runs, export designation, or sample/example distribution. No definitive factory explanation is known.
The game unit itself is new unused, we took the liberty of opening it up to ensure unit was operational and to document unit variation. The combination of the white button variant and the box end-flap marking distinguishes this example from more commonly encountered versions.
Manufacturer / Maker Coleco Industries, Inc.
Approximate Era Late 1970s (circa 1978)
Materials and Features
Molded plastic handheld electronic game
LED-style football gameplay display
White control and action buttons
Battery-powered operation
Original printed cardboard box with end-flap marking
Condition
The game is new unused and is in clean, well-preserved condition. Was taken out of box only for tested and photo documentation. The box shows minimal shelf and storage wear consistent with age. There is a small crease and package wear on the front right edge of package.
Historical Context
During the late 1970s, handheld electronic sports games became a significant segment of the toy market following the success of early football-based electronic games. Coleco introduced Electronic Quarterback as its competing entry, offering portable gameplay with LED graphics. Variations in button color and packaging are known among surviving examples and are generally attributed to production changes, though detailed factory records have not been published.
Condition Notes
Game tested and working
White buttons intact and clean
Small crease and package wear on the front right edge of package
Box end flap marked with a printed “E”
Includes all original packaging material and instruction booklet
